Digital Partnerships

About me

Scroll down to learn more about me and my experience:

 
Qualifications & Biography
Testimonies
Media & Opinions

Qualifications

Graduating from Lisbon's Instituto Superior de Ciências do Trabalho e da Empresa (ISCTE), my journey in management education laid a robust foundation for my career. Over the years, I enriched this foundation with specialized courses in Category Management, Retail Management, Negotiations, and Marketing. My commitment to staying at the forefront of digital advancements led me to immerse myself in Digital Platforms, Blockchain, and AI studies. I've earned a Certificate of Digital Excellence from IMD, Switzerland and on Innovation and Entrepreneurship from Stanford University, USA. I am currently pursuing a Board Diploma at IMD.

 Professional Biography

With two decades as a Board Member at Eurocash S.A., Poland's 7th largest company and second-largest food distributor, my tenure has been marked by significant achievements, including being part of the MBO team in 2003 and becoming the second-largest individual shareholder. My role spanned turning around the cash & carry business post-MBO, managing the Delikatesy Centrum franchise, integrating Tradis, and digitally transforming Moje Sklepy into the country's third-largest retailer. My firsthand experience with Frisco's e-commerce boom, involvement in advanced automated warehouses in Poland, and navigating M&A projects underscore my comprehensive expertise.

As Board Member of the Polish-Portuguese Chamber of Commerce, I have access to a network of contacts with experts and companies operating not only in these two countries but also in Portuguese-speaking nations across America, Asia, and Africa.

From serving on the supervisory board of Azerbaijan's leading food and HPC distributor to advising Eurocash and Frisco on e-commerce and growth management, my experiences have cultivated a profound understanding of franchising, food e-commerce, and digital transformation. My deep connection with the Polish consumer, extending beyond Warsaw to smaller towns and villages, highlights my comprehensive market insight.

Visit my LinkedIn for more Insights

Mission Statement

Leveraging my extensive executive experience, my mission is to empower companies and individuals to achieve growth. My edge lies in applying practical knowledge grounded in deep analytical and conceptual understanding. My approach goes beyond theoretical digital solutions, focusing on meaningful applications that serve clear business objectives. I am committed to ensuring successful transformations through meticulous preparation, management, and a deep connection with customers and stakeholders. Your achievements will be the measure of my success.

Testimonies

Murad Iskandarov

Senior Adviser Deal Strategy and Operations, Deloitte

Under Mr. Martinho's leadership as Chairman, his business acumen shone, masterfully navigating the complexities of strategy implementation. His awareness of cultural, talent, and resource interdependencies was invaluable, setting a high standard for strategic execution.

Łukasz Pawełczak

CEO, UTE Group

Pedro's legendary inquisitiveness and meticulous attention to detail transformed our approach to client needs. His visionary leadership, underscored by genuine lead-by-example ethics, has been a tremendous learning opportunity, making him an exemplary figure in business ethics.

 
Witold Kosmala

Independent Consultant, ex CEO Eurocash Gastronomia

Pedro stands out as a business leader, blending strategic vision with operational excellence. His dedication and deep market insight, coupled with a knack for inspiring innovative thinking, have profoundly impacted our organizational success.

Małgorzata Kolakowska

HR Manager, Eurocash

Working with Pedro has been incredibly inspiring, highlighting his engagement, creativity, and visionary leadership. His strategic project sponsorship significantly influenced many managers to see development as a transformative journey, deeply impacting our corporate culture.

Zafer Ünver

General Manager, Hayat MEA

Pedro's exceptional business acumen, combined with his strategic and digital transformation insights, truly sets him apart. His ability to navigate through sales, marketing challenges, and his vision make him a highly recommended professional.
Przemysław Ciaś

Executive Board Member, Eurocash

Pedro's unparalleled expertise in FMCG retail and his innovative strategies have significantly driven our success. His passionate advocacy for entrepreneurship and his inspirational leadership style have left a lasting impact on both our company and the industry.
 
Maciej Dąbrowiecki

President of the Board, Storck

Pedro's profound understanding of retail and consumer preferences stands out. His ability to foresee market trends and introduce innovative solutions ahead of others showcases his exceptional insight and strategic foresight in the Polish FMCG and retail segments.
Mieszko Musiał

Managing Director, Carlsberg

Collaborating with Pedro for over 20 years, his openness, focus on creating shopper value, and analytical discussions based on respect have made our work together both challenging and rewarding. His deep market knowledge and innovative thinking have been inspirational.

Media & Insights

Wiadomości Handlowe

On the digital transformation within the Abc, Groszek, and Eurosklep networks, leading to the establishment of "Moje Sklepy" - Poland's third-largest retail chain.

dlahandlu.pl

On the challenges facing the retail sector and the expectations of modern consumers towards stores.

Magazyn Handel

On how franchising boosts competitiveness and dynamism in Polish trade, supporting local market growth and aiding sustainable development.

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